Looks like it's going to be the queerest set of holidays yet!
While an unprecedented number of widely available, mainstream LGBTQ+ holiday films ready for release, Ralph Lauren is set to tell a few stories of their own. For their seasonal campaign, the fashion brand has gathered a group of families for a photo and video series, currently being splashed on their social media accounts. Among the assembled: husbands Robbie Rogers and Greg Berlanti along with their children, as well as model Aweng Ade-Chuol and her wife Alexus Ade-Chuol.
"Family is who you love," the brand wrote to its Instagram account featuring a supercut of videos from all the families — rugby player Maro Itoje, fashion designer Edison Chen, and model Nora Attal all brought their families as well. "This holiday season, we celebrate love and family in all its forms."
Berlanti and Rogers brought along both children (Caleb Berlanti and Mia Barbara Rogers-Berlanti) for the shoot. In it, they appear in holiday-appropriate Ralph Lauren.
“Those in-between moments are the easiest ones to miss,” Berlanti, a Hollywood megaproducer, said according to an Instagram post that is a part of the roll out. Berlanti and his husband had previously appeared in a Ralph Lauren Pride push. “And yet they’re always the ones that you remember the most, that tether you together.”
“I'm most grateful for having something to wake up for in the morning — like breakfast with Greg and the kids,” Rogers, who is a former professional soccer player but has now joined the producing business with his husband, said. The pair married in December 2017.
Two years later, in December 2019, the Ade-Chuol's eloped. Their inclusion (third swipe on the below post) in the campaign spoke to chosen family.
“We don't get to choose our family, but we can choose our friends,” Alexus, a nail artist entrepreneur said. “Most of the people in my life have been here for so long and we've gone through so much, that they are literally my family,.”
Ralph Lauren representatives confirm the campaign will appear across both print and digital.