Lady Gaga just revealed that she’s launching a beauty brand called Haus Laboratories. (Not that it was a secret or anything…) To announce the news, the star — who, for the record, was born — uploaded a promotional video to YouTube and shared it on all of her social media channels.
“The last thing the world needs is another beauty brand,” says Gaga, accurately. “But that’s too bad.”
The promo, which features music produced by past Gaga collaborators BloodPop (“Perfect Illusion,” “Million Reasons,” “A-Yo,” “Joanne,” and more) and Tchami (“Applause,” “Do What U Want,” and “Sexxx Dreams”), stars the entertainer herself dancing under a blue light. She’s then joined by a bunch of many-gendered hotties wearing what I can only assume of Haus Laboratories product.
“They say beauty is in the eye of the beholder,” Gaga continues. “But at Haus Laboratories, we say beauty’s how you see yourself. Your glam. Your expression. Your artistry. We want you to love yourself. Our Haus, your rules.”
And with that closing tagline, she — wait, what? There’s another tagline?
“Haus laboratories. Battle for your life.”
…OK, and with that closing tagline, the promo cuts to black.
According to this tweet Gaga posted on Tuesday announcing her beauty brand’s impending launch, Haus Laboratories will be available for preorder on July 15, which is in………very soon! It looks like you’ll be able to do that over on HausLabs.com, which is now live.