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Exclusive: Billy Porter, Jenna Lyons for Todd Snyder Pride Campaign

todd Snyder Pride Campaign

The collection, which features a star-studded campaign, is available now and 20% of proceeds go to the Stonewall National Monument.

MikelleStreet

American fashion designer Todd Snyder launched a Pride capsule collection for his namessake brand this week, fronted by the likes of Billy Porter, Dominique Jackson, Milk, and Jenna Lyons among others. Twenty percent of the collection's sales will support the Stonewall National Monument through a donation to the National Parks Foundation.

"For me, my biggest concern [with this project] from the get-go was to make sure we had a give back element," Snyder toldOut in an interview. The designer, who is also an executive vice president of American Eagle, revealed the collection and campaign exclusively to Out. "We didn't want to just do something gratuitous. The [Stonewall] Monument, to me, especially with it being the 50 year anniversary of the Stonewall Riots, was the best place we identified as the channel to do that. We actually wanted to do something."

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The collection itself is a range of t-shirts, hoodies, sweatpants and sweatshorts priced from $70 to $168, some of which were done in collaboration with brands like New Era and Champion.

"When we started working on the architecture for this campaign, I kept circling around the idea of individual voices and how to distill those voices to pay due respect to this particular moment," Todd Snyder Art Director Phillip Gutman, who largely headed up the effort, said in an email interview. "We also wanted to speak more broadly to the individuals in the community who see themselves in the story." In addition to Porter, Jackson, Milk and Lyons, the extensive campaign also includes Eric Rutherford, Frank Muytjens, James Whiteside, Lea DeLaria, Scout Rose, Ora Wise and more.

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In addition to photos, shot by Ryan Pfluger, the campaign also includes videos of the models describing what Pride means to them. "A lot of them got teary eyed which we didn't really show because this was more about the fun and the celebration but they were very serious stories," Snyder said. And though Snyder is not queer himself, he sees it all as a very important cause.

"I grew up in Iowa, moved here 20 plus years ago, and I try to give back in every way I can," he said. "Whether that's giving my time to help people or something else. I just want to make sure I'm doing things that are meaningful to all of us. I think it's important for business leaders to play the role of helping and doing things that are positive together."

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"To me, being an ally is understanding the struggles that other people have and paying respect to it and doing what we all know is right for the greater good." The collection officially launches Wednesday but is available to Out readers today, here.

RELATED | Exclusive: Converse Just Dropped Its Pride Sneakers for Stonewall 50

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Mikelle Street

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.