Always one to buck convention, Demna Gvasalia's spring '18 show for Vetements was not a runway show at all, but rather a gallery of lifesize lookbook photos presented in, naturally, a multi-story parking lot.
The models? Random people plucked off the streets: young, old, and even entire families. It's a relatively expected move for Gvasalia and his anti-brand; poking fun at the highbrow, nose-in-the-air world of Paris Fashion Week, though that's not to say the regular shows fit into any sort of mold (see: sky-high scaffolding and Gvasalia's fashion dads).
As for the clothing, the looks were reflections on Vetements past, with some fine tuning. There were the typical spandex boots, chunky heels, funky T-shirts, baggy dresses, shirts, and jackets: normcore at its most expensive.
"I wanted to go back and perfect things we did in former seasons. It's kind of a best of, I suppose. And I felt quite liberated by that," Gvasalia told Vogue.
And in an even more interesting twist, models picked out their own looks for the presentation, and Gvasalia himself took the pictures.
"What you see is what each person chose to wear themselves," Gvasalia continued. "Everyone is choosy about what they want to wear; it was quite a big project with a huge range of clothes. And I showed everyone their photographs to be sure they liked them."
Take a look at some of our picks for best looks, below: