Breakout brand One DNA creates “clothing without boundaries,” says co-founder Travis Weaver. “All genders, all ages, all shapes, all races.”
Where this inclusive, all-encompassing ethos is being pursued by many contemporary designers through different approaches, Weaver focuses first on the product. “It’s not about erasing gender,” he says of One DNA’s mission. “It’s simply that we don’t see the dividing line between women’s and men’s [fashion].”
With non-binary standards, the independent brand’s core collection offers a range of updated basics to accommodate all customers: a pullover tunic in black or white, a cropped crew-neck tee in blue stripes or ivory, and an oversized drawstring hoodie in pink, red, bone or blue jean.
“Our core customer looks for quality products that are well-designed,” Weaver says. “They’re looking for something that isn’t mass produced or widely available. We like to think of One DNA as a slow fashion company—an alternative to fast fashion.”
Every piece is New York-made and constructed using soft cotton or cotton blends. Gender-neutral in both silhouette and fabrication, they collectively build an easy foundational wardrobe that eliminates ties to womenswear and menswear.
Though genderless fashion is oft viewed as intimidating or avant-garde—and it certainly can be—One DNA’s range is decidedly approachable and classic in order to reach the most people possible.
Through his extensive luxury retail experience, Weaver says he’s learned that customers are influenced by their insecurities while shopping. The words "too old," "too short" or "too..." would frequently enter the conversation. So beyond dismantling gender, One DNA also aims to address the ageism and body anxiety that comes with dressing yourself.
“It's important to me to make everyone feel included,” he says. “We’re carefully designing our core collection to be unisex, but still look great. We focus on a casual fit that accommodates most body types [and] you can style items in multiple ways. It’s very universal.”
For more information on One DNA, visit onedna.us.