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Lady Gaga’s Full Tiffany & Co. Campaign is Simple Elegance

Lady Gaga’s Full Tiffany & Co. Campaign is Simple Elegance

Lady Gaga, Tiffany & Co
David Sims

Tiffany x Gaga forever. 

It's been two months since Lady Gaga's instantly-iconic Super Bowl performance, and with the (well-deserved) hype surrounding her performance, it's easy to forget that legendary accessory brand Tiffany & Co also teased a campaign with the pop star on Super Bowl Sunday.

Now, after some behind the scenes teasing, the final product is here and, as is to be expected from Tiffany and Lady Gaga, is chic flawlessness.Lady_gaga_tiffany_co_campaign2

In the photos, Gaga models Tiffany's new collection, Tiffany Hardwear, a jewelry collection that features dangling spheres and linked chains. Styled by Grace Coddington and shot by David Sims, the singer keeps it chic in black and white portraits and in a plain turtleneck and blouse against a Tiffany blue backdrop.

"I love Tiffany Hardwear because it's different and elegant - but it's not what you would expect of elegance," Gaga said in a statement. "That's like me I think I - I'm a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times." Watch Gaga in the campaign's video promo below.

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