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G-Eazy Teams Up with H&M as the Brand’s Newest Collaborator 

G-Eazy Teams Up with H&M as the Brand’s Newest Collaborator

G-Eazy, H&M
Jordan Strauss/Invision/AP

The rapper will infuse his personal style into a spring product line. 

H&M seems to love the draw a recognizable name in music can bring to a clothing line. Having already worked with The Weeknd on two collections, the Swedish fashion brand announced it's working with G-Eazy on an upcoming collaboration.

"My style is like my signature and part of my creativity, it's my way of expressing myself as an artist," said the rapper in a release. "I'm so proud of the G-Eazy x H&M collection and I'm excited to share it with the world."

If the collab mirrors his own style, expect some contemporary menswear essentials that might seem a bit edgy for the mainstream - the rapper's Instagram is filled with fur and statement jackets. "G-Eazy is such a cool guy," said Andreas Lowenstam, H&M's head of men's design in the release. "He defines the menswear moment right now and it's been a real pleasure to work with him on these sharp pieces. We love his unique take on streetwear with tailoring, and his love of checks and vivid color."

The collections is slated to launch March 1, 2018, and was announced to coincide with his new album, The Beautiful and the Damned, out today.

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