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New Fashion Mockumentary Profiles the Woolmark Prize Finalists

Photography: Rankin

Featuring cameos from actress/model Lily McNemany & runway sound director Michel Gaubert. 

Each year, The Woolmark Company awards its prestigious International Woolmark Prize to a rising talent in the fashion community--previous winners have included a young Karl Lagerfeld and Yves Saint Laurent. This year, our favorite wool-spinners are giving us another to reason to obsess, having created a mockumentary, Unravelled: The Greatest Story Never Told, that showcases designs from the contest's 12 finalists.

Unravelled is directed by and stars Isaac Lock, the London creative director and LOVE Magazine editor, and features cameos from actress/model Lily McNemany and runway sound director Michel Gaubert.


Photography: Rankin

The International Woolmark Prize will be presented in Paris on January 23 to separate menswear and womenswear panels--notable judges include Victoria Beckham, Shayne Oliver, Bouchra Jarrar and Stefano Tonchi. (A full list of judges and designer hopefuls is available, here).

This year marks the first time both men's and women's collections will be staged together. To celebrate the event and mockumentary, a design from each hopeful's collection, created using the finest in Woolmark wool, was captured by photographer Rankin.

Watch the official Unravelled trailer, below:

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