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What Do You Think of Abercrombie & Fitch's Bearded Rebrand?

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Abercrombie Fitch

Hairy hit or messy miss...tell us your thoughts.

Say goodbye to the perfectly waxed and oiled men of Abercrombie & Fitch and hello to the clothing brand's new bearded hunk. The company, which hopes to drive sales with its refreshed image, gave GQand Maxim an inside look into the new spring/summer campaign.

THROWBACK | 21 Gayest Abercrombie & Fitch Moments

However, featured model Alex Libby (man-bun and all!) may not be able to save the collection. While editorials are giving it some praise, it seems to be a love it or hate it situation amongst the people.

But hey, we've always cared more about the people, so what are your thoughts?

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