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Truman Says

Mock Turtleneck Sales See Spike Thanks to Steve Jobs

The internet has been inundated with news, commentary, reflections, tributes, and memorials on the passing of former Apple CEO Steve Jobs. The visionary technology titan certainly made a profound impact on the world as we now know it, in a very tangible way (don't believe us? Try and remember the last time you bought an actual CD -- or even thought of one, for that matter -- seeing as the iPod rendered those obsolete a mere decade ago). We've tried our hardest to read the reports as they stream in on how he influenced the world, and we're expecting it to continue for some time now (Expect next week's People, Newsweek, and New York to feature Jobs on the cover). In addition to his revolutionary gadgetry, Jobs was known for his style. No, he wasn't known for being stylish -- but he was known for his uniform of faded jeans, white sneakers and a black mock turtleneck. Ralph Rucci, the only American couturier, even said that was the choice sartorial combo for a guarenteed sophisticated look. But was Steve Jobs a fashion icon? That seems like a bit of a stretch.

Now TMZ is reporting that the clothing company St. Croix, who makes the mock turtleneck preferred by Jobs, has seen an overnight sales increase of almost 100%. The company announced that it's planning to honor Jobs. And just as a side note, it will mighty tacky to dress as Jobs for Halloween -- just sayin'

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Max Berlinger