Ralph Lauren Black Label Introduces New Denim Line

At this point, it would be a huge mistake to assume that septuagenarian Ralph Lauren is resting on his laurels. The American fashion titan is still working to ensure his empire -- which includes more than 10 men's and women's fashion labels, lifestyle products, fragrances, and a variety of other licensing deals -- remains fresh and forward-thinking. Take for example his Asian-inspired fall 2011 womenswear collection, a clear nod to the emerging Eastern markets. Or the fact that his high-end Black Label, known for its sleek and youthful rendering of classic menswear staples like suiting, just yesterday announced that it would now be broadening its focus with Black Label Denim. Balancing quality and luxury with a more active and industrial feel, Black Label Denim definitely appeals to a bad boy with some money in his pocket. Slim-fitting jeans in rich indigos and inky sables may be at the heart of the collection, but it would, of course, be silly to discount the appeal of the sexed up motorcycle jackets, classic shirting and asymmetrical knits. Prices range from $225 for denim up to the $1300 range for jackets, and Lauren mainstay Nacho Figueras stars in the campaign.

The line is now available online and at selected Ralph Lauren stores and department stores.