Morning Cheat Sheet: Ruffalo Gets Ruffles, Long Johns for All, Dave Matthews is Modeling

File this under WTF were they thinking: Mark Ruffalo's picture in W Magazine

Trend Alert! Long Johns

Dave Matthews is the new star of John Varvatos' advertisements. Um, 1999 just called and wants its ad back. The monkey is a breakout start though, dontcha think?

Dreamboat Andrew Garfield as Spider-Man

Erin Kaplan, the evil PR wench from our favorite show The City has jumped ship at Elle and has skid-addled over to the warm loving embrace of Teen Vogue.

Fashion hunks Jack and Lazarodebut their spring ad for Proenza Schouler

Future hoes of the world rejoice! Wal-Mart is debuting a tween make-up line.