The Tommy Hilfiger label has been doing some major reworking lately. In addition to celebrating 25 years in the industry this year, the label has re-branded itself with its quirky "Meet the Hilfigers" campaign and the "Icon Collection". In their latest coup, they've brought on menswear designer Simon Spurr (pictured above) to consult on their menswear line. It's an interesting combo, seeing as Spurr is known for his uber-sharp, ultra-luxe, razor-sharp modernity, while Hilfiger is a bit more uptight and preppy. It does show, however, that the company is aware that their image could use a bit of a refresh. We're huge fans of Spurr's work, so we're more than curious to see how his hand will affect the brand. According to WWD, Spurr, who was a finalist for the Vogue/CFDA Fashion Fund Award, will have work in a similar fashion to designer Peter Som, who consults on women's wear, in a collaborative role with Hilfiger himself.
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photo courtesy of Getty