Whip It: Willow Smith's Single "Whip My Hair"

Over time, we feel that we've become a little hardened and cynical, mostly due to media overexposure and over-saturation, which has turned non-events into massive maelstroms. It takes a lot for us to not roll our eyes at certain things, and the uptick in celebrity spawn obsessions is probably one of the main offenders. It's hard for us to believe that these mini-stars aren't just spoiled talentless moppets that are being used as vessels for their egomaniacal parents to amass more and more fame.

Needless to say, when Will Smith and Jada Pinkett-Smith's daughter Willow started popping up at Milan Fashion Week we were agitated and exasperated. For a nine-year-old to be sitting front row at Fashion Week seemed like a publicity stunt of the cheapest, basest kind. And when the internet was set ablaze yesterday by her new video, "Whip My Hair" we hit delete on our inbox and blithely went on with our day.

It wasn't until later in the evening when we were sitting at home, idle, that we decided to revisit the song and video. OK, confession time: it's good. Not only is the song great, the video is awesome as well -- a double whammy for the pint-sized performer. Willow, with her asymmetrical hair, green eyes and smooth voice is definitely channeling some Rihanna here. There is also a playful element and youthful energy that is worth mentioning, but the polish she has, and the -- dare we say it? -- swagger, is well beyond he years. You can tell Will and Jada have been training this one since conception. Everything from the wild nail polish she opens the video with to her bedazzled lips have more than likely sent beauty editors into a frenzy. She's also working the whole eccentric military look, which surprisingly looks great on a pre-teen, if not a little forced.

All in all, we're a bit ashamed to admit it, but Willow Smith is definitely on our radar. Somehow, someone who was born AFTER THE MILLENNIUM has produced a slammin' song and a strong visual image to match. Sure, this is all probably thanks to teams and teams of people puppeteering her like a marionette, but when the results are this good, we're willing to forgive a lot.

Previously >Morning Cheat Sheet: $500 Socks Have Arrived. What Recession?