A bit of an Earnest Sewn primer: back in 2004 Earnest Sewn partnered with Pastis restaurant in New York's Meatpacking district, giving the wait staff raw rigid jeans to wear for between 6 and 12 months, and then taking the jeans back to analyze the wear patterns and distress. This led to the creation of the popular "Pastis" wash style. Then, later this year the Customer Vintage Exchange program arose when an editor sent Earnest Sewn a picture of Model Natasha V wearing ES Harlan 18 jeans from one of the first production runs, which then went on to inspire the new "Chloe" jean for Fall 2009.
Now, you too can be the muse for a new breed of Earnest Sewn jeans. They're extending their Vintage Exchange program into an ongoing, season by season initiative, asking customers to return their well worn ES jeans so that they can be reviewed and analyzed by the ES design team for inspiration from the distress marks. The idea is, of course, to further enhance the vintage aesthetic the label has strived to be known for.
What would normally seem out of the question for a well loved pair of jeans is made more palpable as stores will be offering a new pair in exchange to be broken in all over again. What's more, should the style your jeans makes it into the next season they'll be named after you. Yes, you too, could be a part of Earnest Sewn history.