Truman Says
CONTACTAbout UsCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2025 Pride Publishing Inc.
All Rights reserved
All Rights reserved
Scroll To Top
By continuing to use our site, you agree to our Privacy Policy and Terms of Use.
Â
The Brand
You'd expect Malibu guys getting coffee at the Trancas Market on weekend mornings to wear NSF: It's comfy, beautifully tailored, and rooted in a dusty color palette that approximates the Santa Monica Mountains due north. Alas, most of the latte-swilling crowd these days are clad in sweats and fleece pullovers, despite all the Aston Martins idling in the parking lot. Who are they kidding?
Â
The Brains
Â
To eggheads, NSF stands for National Science Foundation. To stylephiles, it's the initials of L.A.-based designer Nick Friedberg. The 32-year-old got his start with James Perse, a fellow purveyor of California casual gear. "I don't want to be taken too seriously," Friedberg quips. "It's simply about making great clothes."
Â
Â
Â
The Goods
Friedberg is known for his luxe knits, but a tight spring collection includes cowboy plaid shirts waiting to be dusted up and twill trousers with slim cuts, for an alternative to J.Crew or Gap. "It's a bit sexier than your run-of-the-mill trouser, but not so aggressive that you look like you're wearing tights," he says.
Â
Fisher cardigan, $250
Â
Alexander cotton twill jacket, $275
Mickey long-sleeve woven shirt, $150
Trent taj print poplin shirt, $210
Woody waxed-cotton boardshorts, $98
Â
The Stores
Â
Department stores include Barneys New York, Neiman Marcus and Nordstrom. Specialty stores like Ron Herman, Blue Bee and Steven Alan also carry the line.
Â
The Bottom Line
Â
"It's very accessible fashion," says Lam Nguyen, men's sportswear buyer for Barneys Co-Op. "It's not trend-driven nor highly-designed or styled. Nick offers the guy a great basic item with careful attention to fabric and make."
Â
-- Andrew Harmon
Â
Watch Now: Pride Today
Latest Stories
Who was Lizzie Borden? Meet the 'Monster' season 4 subject
July 08 2025 7:11 PM
GALECA announces 2025 Dorian TV Award winners—here's the full list
July 08 2025 3:42 PM
San Francisco queen Hilary Rivers detained by ICE after asylum hearing
July 08 2025 2:22 PM
Billie Jean King: Listen to transgender athletes
July 08 2025 11:56 AM
California defies Trump, won't ban trans athletes from school sports
July 07 2025 8:18 PM
'Drag Race': Snatch Game winners and the celebs they impersonated
July 07 2025 6:21 PM
The Old Guard's Charlize Theron and cast on centuries-old same-sex love stories
July 07 2025 4:21 PM