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Truman Says

Diesel to launch furniture line

Photo courtesy of Diesel

The Diesel Planet shows no signs of slowing down their expansion, economy be damned. Just announced are their plans to expand their home collection with a furniture line being licensed with Foscarini for lamps and Moroso for furniture. The new pieces will be presented in Milan during the international furniture and design exhibition, the Salone Internazionale del Mobile, in April with a roll-out in the U.S. and Eurpoe late in the year.

With all they're including in the line, one could easily fashion an entire Diesel-clad pad: sofas, chairs, armchairs, tables, stools, dressers and mirrors all adorned with -- as expected -- rock n' roll accessories like rivets and buckles. Sounds kind of kinky, no? Furthermore, many of the pieces will be changeable with just the addition of a new slip of fabric -- how Pottery Barn of them! -- an idea Diesel chief Renzo Rosso hopes will allow consumers to "express yourself, just as you do with clothes." He continues:

"This is one of the most elaborate and most thought-out projects that has taken more than five years to see the light. I want to revolutionize the furniture industry, and bring the fast pace of fashion to it."

Surely many of these pieces will show up in the Diesel operated hotel, The Pelican, in Miami, and also in the hotels that will likely pop up in Milan and New York in the near future. But, if you'd rather own your own piece of Diesel, expect lamps to retail from 4256 to $897, sofas, $384 to $5,125, all with interchangeable pieces that start at around $40. Rock on.

-- SETH PLATTNER

Truman Says
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Seth Plattner

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