Thou Shalt Covet: The Limited Edition John Varvatos Ernst Benz Watch

Photo courtesy of Blue PR

John Varvatos shows no signs of stopping the expansion of his label into a lifestyle brand. And now he's taken his affinity for timepieces and teamed up with Swiss watch Brand Ernst Benz to debut the Limited Edition ChronoScope watch which will coincide with his Fall 2009 Collection.

"I have collected vintage watches for years because of their intricate design and architecture. It was a natural next step to create my own special timepiece with Leonid Khankin [Chief Creative Officer and Managing Director of the Ernst Benz brand] translating my design philosophy and blending my aesthetics intricately into the watch components," says Varvatos in a press release.

The watches themselves flaunt the designer's said penchant for vintage, with their bold faces, classic colors and over-size details. They strike a very Mad Men-ish chord, but, really, what doesn't these days in the world of men's fashion? Nevertheless these classy watches take their cues from those stylish gents of yonder year and yet still maintain a fashionable continuity that guarantees your timepiece will be in style for years to come.

The Ernst Benz by John Varvatos Limited Edition ChronoScope will be numbered and limited to 250 watches per variation. The watch will retail for $6,800 on exotic straps and will be available exclusively at John Varvatos boutiques nationwide.

-- SETH PLATTNER