Queer up your morning routine by putting a little glitter in your breakfast. Kellogg’s and GLAAD have teamed up again to create a rainbow-themed breakfast cereal in honor of Pride month. They’ve launched a special Together with Pride cereal filled with rainbow and heart-shaped bites, and sprinkled with edible glitter to turn your dull breakfast into some more proud and fabulous. Best of all, Kellogg’s announced they will donate portions of their sales from Together with Pride cereal to GLAAD to help aid in their anti-bullying and LGBTQ+ advocacy efforts.
“All are welcome at the breakfast table with our NEW Together with Pride cereal coming to shelves soon,” Kellogg’s announced via Instagram, adding the famed breakfast cereal maker will donate a portion of the proceeds to GLAAD.
The bright purple box will feature recognizable characters from the rest of the Kellogg’s stable of breakfast cereals. Rice Krispie’s trio of Snap, Crackle, and Pop, a couple of Frosted MiniWheats, Toucan Sam, and Tony the Tiger gather around a bowl of the new fruity delight on the box’s cover.
The cereal will retail at about $4 for a 7.8 ounce box and Kellogg's will send $3 of that purchase price to GLAAD. All you have to do is upload your receipt showing proof of purchase to KelloggsFamilyRewards.com.
This isn’t the first time Kellogg’s and GLAAD have teamed together to produce a limited edition queer-themed cereal. In 2019, they produced a cereal called All Together, and Kellogg donated $50,000 to GLAAD.
Unlike the case with All Together cereal, which was only on sale for a single day at the Kellogg’s café in New York, you can find Together with Pride cereal at select major retailers for a limited time.