Coming into Canada's Drag Race, Tynomi Banks seemed to be the queen to beat. She was known as an outsized performer with a fairly large fanbase. That said, as we all know Drag Race is a very unique competition and success outside of the show doesn't necessarily always translate. Banks ended her arc on the show relatively early. But that's not the end of her story.
"If you told me this time last year, that I'd be in a Super Bowl [commercial,] I would have thought you were crazy," Banks wrote to Twitter Sunday. "But look mom, here I am, finally learning to do my taxes. Thank you WealthSimple for casting me as the iconic Medusa."
The spot is one of a number of spots that WealthSimple aired in Canada during the Super Bowl. As they note in a story on their magazine about the project, "This year, it will cost about $5.5 million USD for a 30-second ad in America. But there’s a key clause in that sentence: in America. In Canada, it costs much less — about 95 percent less. In fact, three ads — a 30-second ad, and two 15-second ads — cost less than what you’d pay in the U.S. for just one 30-second spot." And given that last year drew a record 9.5 million Canadian viewers, it's probably a good bet.
To take advantage of this, the company has created a variety of spots for their "Anyone Can Do Their Taxes" campaign for their "low-fee, high-ease" online tax filing platform.
This makes Banks one of two drag queens this year with a Super Bowl ad. The other: RuPaul herself, who had a brief cameo for Paramount+.