Search form

Scroll To Top
Television

Watch 'Canada's Drag Race's Tynomi Banks in WealthSimple Super Bowl Ad

Drag Race Canada's Tynomi

The only other drag performer who has an ad for 2021 was RuPaul.

MikelleStreet

Coming intoCanada's Drag Race, Tynomi Banks seemed to be the queen to beat. She was known as an outsized performer with a fairly large fanbase. That said, as we all know Drag Race is a very unique competition and success outside of the show doesn't necessarily always translate. Banks ended her arc on the show relatively early. But that's not the end of her story.

"If you told me this time last year, that I'd be in a Super Bowl [commercial,] I would have thought you were crazy," Banks wrote to Twitter Sunday. "But look mom, here I am, finally learning to do my taxes. Thank you WealthSimple for casting me as the iconic Medusa."

The spot is one of a number of spots that WealthSimple aired in Canada during the Super Bowl. As they note in a story on their magazine about the project, "This year, it will cost about $5.5 million USD for a 30-second ad in America. But there's a key clause in that sentence: in America. In Canada, it costs much less -- about 95 percent less. In fact, three ads -- a 30-second ad, and two 15-second ads -- cost less than what you'd pay in the U.S. for just one 30-second spot." And given that last year drew a record 9.5 million Canadian viewers, it's probably a good bet.

To take advantage of this, the company has created a variety of spots for their "Anyone Can Do Their Taxes" campaign for their "low-fee, high-ease" online tax filing platform.

This makes Banks one of two drag queens this year with a Super Bowl ad. The other: RuPaul herself, who had a brief cameo for Paramount+.

RELATED | Here's All the 2021 Super Bowl Ads With LGBTQ+ Stars

Advocate Channel - The Pride StoreOut / Advocate Magazine - Jonathan Groff and Wayne Brady

From our Sponsors

Most Popular

Latest Stories

Mikelle Street

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.