Earlier this year, Christopher Street West, the organization that puts on LA PRIDE events, made a bold decision to take its mission of diversity and inclusion to places it had never taken them before: Kansas.
The Board of Directors chose this year's festival as the ideal time to launch an educational initiative to highlight the transgender community through various programs leading up to and during LA PRIDE. No time like the present, right? The “New American Family” campaign is an extension of these TLGB initiatives and aims to showcase the diversity amongst the community.
“Our team came up with a great concept that perfectly aligned with our mission of diversity and inclusion,” said CSW Co-President Patti DiLuigi. “Every year, LA PRIDE’s parade is protested by members of the Westboro Baptist Church, who regularly spew hatred towards participants and onlookers. We decided to place a few of these billboards around Topeka, Kansas, sending a message from our family to theirs in the effort to highlight acceptance of all people and their differences instead of reacting with negativity or hate.”
The Ad campaign was executed by an all-volunteer team that included photographer Douglas Jessup and his associates, celebrity stylist Lee Harris, and casting director Chad Ritterbach. The location for the shoot was donated courtesy of The Los Angeles Athletic Club.
The billboards as displayed in Topeka.