In Beth Ditto's latest lyric video for "In And Out" from her debut solo album Fake Sugar, she strikes the proper balance of lending a bit of story to the song without distracting from it.
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As Ditto croons about "going in and out of love" with a backup of "heeeeys," an animated character accidentally drips coffee on a flower and the two form a fast friendship. In a moment of untold danger, the flower saves its friend, growing into an anthropomorphic, petal-headed creature that fan finally ride a bike. Watch, below.