Why the fuck aren't Asian men socially considered sexy? That's the exact question posed by BuzzFeed producer Eugene Yang in his latest video.
"There's a lot of old and tired comedy in media and entertainment that makes fun of Asian men for not being sexually attractive," he said, while examples from 2 Broke Girls, Community, and The Big Bang Theory play across the screen. Subsequently he notes that being a white "average Joe" is practically praiseworthy, especially if you can land a hot wife a la Modern Family.
To help shake up the romanticism of the white western beauty standard, Yang and BuzzFeed brought in four "everyday Asian-American guys" to recreate some of the most iconic underwear campaigns since the '90s (all of which were headlined by white men).
Nathan, Andres, Justin, and Neel reproduced David Beckham's 2008 Armani campaign, Justin Bieber's 2015 Calvin Klein ad, Mark Wahlberg's 1992 Calvin Klein ad, and Jamie Dornan's 2009 Calvin Klein ad, respectively.
All four men shared the same disappointment at the lack of Asian representation in the world of aspirational beauty in movies and magazines. Nathan, who identifies himself as part of the LGBTQ community said: "Growing up I never liked my face because it's not symmetrical, and my mom, she always meant well, but she was like, 'You have a round face, you need to work out a lot.' We're all subscribing to these western ideas of beauty."
It's no wonder that the men, after spending a lifetime looking for representation in a sexualized media, still critique themselves after a professional photo shoot and retouches. Watch the process and sexy results, below.