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WATCH: Chobani Releases New Ad Where Gay People Are Just People

Chobani Yogurt Lesbian

Yogurt is not a product to be left out of this month’s Pride festivities. Chobani is the latest brand to hop on board the LGBT bandwagon, releasing a sexy new ad today featuring a gorgeous lesbian couple in bed enjoying their morning Simply 100.

GLAAD reviewed the new addition to Chobani’s “To Love This Life Is To Live It Naturally” ad campaign as very different from other LGBT-centric advertisements. The video is cute and portrays a gay couple without reminding us that we are looking at gay people, but instead just people.

For a relatively new company, Chobani has a strong history of supporting the LGBT community. During the Sochi Olympics, Hamdi Ulukaya, Chobani founder and CEO, was one of the first to proudly and publicly support the LGBT community in the face of Russia’s anti-LGBT laws. Additionally, Chobani is launching programs and initiatives that deepen commitment to equal rights, including participation in the HRC Index, which they will be completing in the coming months, and a partnership with PFLAG, among others.

I know what I’ll be having for breakfast tomorrow.

Check out the beautiful new ad below, and get involved with the campaign by posting @Chobani using the hashtag #LoveThisLife.

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