Photo of Francisco Costa by Henrique Gendre
Francisco Costa, the creative director of the Calvin Klein Women's Collection (and Out100 honoree), is known for his modern and minimalistic aesthetic. So when he was asked to create a limited edition T-shirt for the amfAR Sao Paulo awareness campaign he applied those same ideas to this design.
Inspired by black sand, the T-shirt features the words "SAO PAULO!" with a unique textural effect and a subtle sheen. It was enough to get many Brazilian notables out of their designer duds and into a white T-shirt to be photographed, including Adriana Lima, Izabel Goulart, Ana Beatriz Barros, Lea T, Preta Gil, Andre Bankoff, Romulo Arantes Neto, Jesus Luz, Laura Neiva, Giovanna Antonelli, Xuxa, Carolina Dieckman, Emanuela de Paula, Fernanda Mota, Ildi Silva, Isabelle Drummond, Maria Helena Chira, Sabrina Sato, Mayana Neiva, Sophie Charlotte, Leticia Birkheuer, Renata Kuerten, Lucas Malvacini, and Lala Rudge.
Costa has had a long commitment to raising HIV/AIDS awareness and advancing AIDS research and was recognized by amfAR for such with the Award of Inspiration at the organization's first Inspiration Gala in Sao Paulo in April 2011 (which was presented to him by actress Claire Danes).
The third annual amfAR Inspiration Gala in Sao Paulo, Brazil, will be held on April 5 and will honor iconic athlete Pele and pop star Fergie, who are receiving the amfAR Award of Inspiration. Kate Moss and amfAR's Global Fundraising Chairwoman Sharon Stone are expected to attend the event, which will include a burlesque act by Dita Von Teese and performances by Brazilian Minister of Culture Gilberto Gil and Brazilian samba artist Seu Jorge.