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Target Releases Pro-Marriage Equality Ad


The retail chain features two grooms in a wedding registry advertisement

Target now has an ad for their wedding registry service that features two grooms. The advertisement reads "Be Yourself, Together." And it shows two dapper gents staring into each others' eyes. Though the ad has been out since June, it is only recently getting attention. Is this another marker of the retailer's seemingly progressive stance on LGBT equality?

After the retailer came under fire for donating to MN Forward, a group that supported Republican gubernatorial candidate and gay marriage opponent, Tom Emmer, Target changed its tune by stocking same-sex wedding cards and a Pride T-shirt line. Proceeds from the shirts went to Family Equality Council, though the Pride line was only available online and not in stores.

While there was some initial controversy over the store's refusal to sell Frank Ocean's chart-topping album Channel Orange, Target claims that was due to the album being released digitally first. Whether this is a half-hearted attempt to sweep past offences under the rug or a genuine show of support, the question still remains: Who is registering for their wedding at Target?

Advocate Channel - The Pride StoreOut / Advocate Magazine - Jonathan Groff and Wayne Brady

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Alex Panisch