Has Abercrombie Finally Come Out?
New promotional videos directed by Bruce Weber take the male eroticism to new extremes
July 06 2012 4:44 PM EST
February 05 2015 9:27 PM EST
We all know the homoerotic history of Abercrombie & Fitch advertising (and those who collect it). But it seems no one really pays attention to the girls AND boys walking around with bags with beautiful boys anymore. So, in a series of four new promotional videos, directed by Bruce Weber, the focus is on the high-contact sport of wrestling. And in one video in particular, titled "Other Sports Require One Ball," he features an overtly erotic, steamy shower scene--nothing new there--but it also contains a guy-on-guy smooch as well. Now if only there was a bag with THAT on it, and we're sure you'd see a new upswing in boys buying Abercrombie... Are the late '90s back already?