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Now Playing: Band of Outsiders is Staging a Three-Day Fashion Show


Watch the 60-hour performance piece—which the label dubs as "The Longest Show Ever."

Since the inception of his label Band of Outsiders, Scott Sternberg has been turning heads. It's not just because he's--for lack of a better word--a"dork"able and cranks out sophisticated clothing that never look uptight or self-serious, and has been a hit with young Hollywood hearthrobs--his seasonal showings have become buzzed-about events come Fashion Week. Sternberg started out with fantastical presentations that transported viewers to a tropical beach (complete with sand), and put his clothes in motion with a peripatetic homage to musical theater in his West Side Story presentation at Pitti Uomo last year. He's had models rappel from the rafters or play cowboys against a two-dimensional Western backdrop, all the while keeping a tight grip on his idiosyncratic twist on classic suiting and sportswear. This season, Sternberg is presenting in Paris, and, as you can expect, he's not taking the usual runway route. Instead, he's created an art installation with a model living and breathing his spring 2013 collection for 60 hours straight. Except for a small break every 90 minutes to change and use the little boy's room, the model will be in living captivity, but looking rakishly handsome the whole time, of course. You can see the live-stream below or on his website. Catch it while you can, until June 29th at 9:30pm.

Photos courtesy of NowFashion

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