While designer duds are nice, they're always more special if they're made specifically for you. This fall, in select locations like its New York store on Fifth Avenue and the Beverly Hills site on Rodeo Drive, Louis Vuitton takes its long-standing customization service -- previously reserved for travel finery -- and applies it to men's sneakers and ready-to-wear.
The new project, Now Yours, offers an elevated statement of ownership to the customer. Everything from jeans to sporty bomber jackets can be punched up with details and emblems that truly reflect you. Even cardigans can be treated with personalized patches (a la letterman jackets), while outerwear might have your initials embroidered into the sleeve.
Capping off the customization initiative is the brand's Run Away sneakers, which are available in full leather, half-exotic leather, and full-exotic leather. A mix-and-match approach allows you to dictate your own sneaker design, with nine colors of calf leather and four colors of alligator leather to choose from and combine. And, of course, if you want to opt for that authentic LV look, you can go with the Parisian label's iconic monogram and Damier prints.
We're living in a time when fashion collaboration is ubiquitous. But how often do you get to be a collaborator? And how much more limited-edition can you get than with a one-of-a-kind, customized piece of Louis Vuitton? With this new offering, couture is...now yours.
