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Adidas Unveils its 2017 Pride Line

Adidas Unveils its 2017 Pride Line

Adidas, Pride

Welcome to your rainbow bubble fantasy. 

Thanks to the popularity of Pride-centric clothing and accessory lines in the last few years, it's easier than ever to show some spirit during Pride month, with as much or as little rainbow as you want.

Related | Nike Launches Rainbow-Colored 2017 BETRUE Collection

In the 2017 edition of their Pride Pack, athletic brand Adidas incorporated a bubbly, rainbow pattern to some of their most popular shoes. The brand said the collection is for "celebrating the spirit of creators, doers and people who overcome adversity and wrote their own stories," in a release. "Taking inspiration from the evolving LGBT community - adidas looks to grow beyond the rainbow and its primary and secondary colorways with a tertiary palette that is representative of the inclusivity of the many identities that make us bold and vibrant," they added.

Adidas is also continuing its partnership with the Rainbow Laces campaign, which promotes equality for LGBTQ players and sports fans, while maintaining awareness of the problems rampant homophobia, biphobia, and transphobia cause in sports of all levels. Products in the 2017 Pride Pack began launching today and will be released throughout the month of June on

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Dennis Hinzmann