Drawing Room: Richard Haines Draws for INC International Concepts

Fashion is obviously an industry that is incredibly dependent upon images and imagery. A majority of the times, though, the focus tends to be on photography, although now there is definitely a shift happening to explore video. Sure, the literal representation of clothing is going to best serve both advertisers, consumers and retailers, but its easy to forget the seminal moments when ideas first become images are when designers scribble little drawings onto a pad of paper. Richard Haines, uses his wildly popular blog What I Saw Today to help reconnect fashion lovers with the power of the pen and paper.

Haines was recruited by the folks over at INC International Concepts to help show off their spring/summer offerings which feature a revised vision of their brand and customer. With a focus on how men dress from workday to weekend, the company has tweaked their details and refocused on fabrics for a season that is both fresh and modern, while remaining true to their unfussy, understated and masculine aesthetic.

Haines chose eight looks from the look book (shot by snapper Mark Gong) and rendered the ensembles live during the INC press preview. Art imitating life has never looked better.

Previously > MoMA's PS1 Highlights Art and Fashion Mash Up