Truman Says
CONTACTAbout UsCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2025 Pride Publishing Inc.
All Rights reserved
All Rights reserved
Scroll To Top
By continuing to use our site, you agree to our Privacy Policy and Terms of Use.
Photo: Courtesy of Ecco Books
It's no industry secret that fashion thrives on drama. The rivalries, the tabloid stories, the diva behavior and the nit-picking of hemlines, and the hirings and firings could give Days of Our Lives a run for it's money. Barbara Smit's book, Sneaker Wars: The Enemy Brothers who Founded Adidas and Puma and the Family Feud that Forever Changes the Business of Sport, offers up some soap oper-style drama with a big business twist.
Smit's book stitches together the tale of Rudolf and Adolf Dassler, two German brothers who started a shoe company in their mother's laundry in the 1920s. In a family feud, the brothers went their separate ways to start their own sneaker companies. And both achieved incredible successes (and failures) by revolutionizing the sneaker and sports industries. Explore the underhanded deals, the exploitative advertising, the near-bankruptcy, and the vicious competition between sneaker industry titans.
While it might sound like a dull business book to some, Smit follows the drama to provide a riveting story that reads more like fictional drama than a real-life account of the meteoric rise of two magnates in the fashion industry. It's a must-read for any sneaker addict.
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport, Barbara Smit, $26.95, Amazon.com
Watch Now: Pride Today
Latest Stories
Sasha Velour revives Alexander Velvet to honor 'King of Drag' series
July 01 2025 4:33 PM
Grindr workers pushed out are fighting to get their jobs back
July 01 2025 1:53 PM
Meet Out's Most Eligible Bachelorettes of 2025
July 01 2025 1:21 PM
Queer subtext in Disney's 'Elio' was reportedly cut by Pixar
July 01 2025 1:16 PM
Back in fashion: Watch the new trailer of 'Project Runway' season 21
July 01 2025 12:52 PM
Naysha Lopez claps back at Violet & Gottmik
June 30 2025 6:19 PM
100 pics from NYC Pride Parade 2025 that prove Pride is still a protest
June 30 2025 6:19 PM
Why 'The Bear' is queerer than it seems
June 30 2025 5:57 PM
Tiny Chef is a queer icon—and he needs our help
June 30 2025 5:20 PM
10 of the sexiest gay romantic films you can watch right now
June 30 2025 1:56 PM
Elliot Page seemingly hard launches his new girlfriend on Instagram
June 30 2025 12:40 PM
Plastique Tiara surpasses Trixie Mattel, becomes most-followed 'Drag Race' star
June 30 2025 10:49 AM
'I Wish You All the Best': Watch the trailer of Tommy Dorfman's directorial debut
June 30 2025 10:00 AM
Don Bachardy reflects on his artfully queer life
June 28 2025 9:30 AM