Pope Fever in NYC! Marc Jacobs' Military Fetish! James Franco for Gucci Confirmed!

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The Pope is here! The Pope is here! There's a whole etiquette to addressing the Pope and New York has some soul-saving etiquette tips. Don't say "Your Popeness," "What's up, Pope?," "Hey Holyman," "Your Glory Holiness" or "Hi Holy Daddy." It's "Your Holiness." And don't forget to kiss his ring...seriously. [NY Mag]

Celebrities offer up some entertaining ideas for what the Pope should do during his stay in NYC. Carson Kressley's idea? Go shopping at Prada and the megadiscount store Century 21. Marilyn Manson paramour Evan Rachel Wood wins for best response! [NY Mag]

Marc Jacobs has an military fetish. He's selling refurbished Army bags at his Bleecker St. store for $45. [Racked]

James Franco is confirmed as the face for Gucci's Fall fragrance. Okay, so he's got that whole James Dean quality about him. [WWD]