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Daily Crush: Rainbow Sunglasses In Support of the It Gets Better Project

Daily Crush: Rainbow Sunglasses In Support of the It Gets Better Project


All proceeds will be donated to the organization, the largest online eyewear company in the world, has teamed up with It Gets Better on its #loveislove campaign. In light of the recent SCOTUS ruling, Coastal will donate 100 percent of proceeds from these limited edition rainbow-shaded sunglasses to the Project. But the good cause aside, colorful shades are always in order!

"We are big believers in leveraging our global reach any time there's a campaign and/or conversations we feel strongly about," said Nancy Richardson, Chief Marketing Officer at Coastal. "After researching a number of ways to provide support, we realized there's a big need when it comes to funding suicide prevention and anti-bullying programs."

"Everyone deserves to be respected for who they are," said Brett Peters, Director of Communications at It Gets Better. "Our project was created to communicate to lesbian, gay, bisexual and transgender young people that their futures are bright. It's because of support from brands like Coastal that we're able to continue funding programs that often inspire the changes necessary to make it better for them."

For more information on the #loveislove campaign or to purchase a pair of rainbow sunglasses, please visit:

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