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Gay Couple Cuddles Up in Latest iPhone 7 Ad

Apple iPhone 7 ad

Apple, led by out CEO Tim Cook, is stepping up its diversity game with latest commercial.

The couple that selfies together, stays together, according to the latest Apple commerical for the iPhone 7.

The tech giant announced the latest generation of best-selling smartphones during an annual news conference Wednesday. Openly gay CEO Tim Cook introduced the new features of the phone, including an improved camera, water-resistant casing, and wireless headphones.

However, what caught most Apple fans' eyes Thursday morning was a new ad for the phone that features a particularly cuddly same-sex couple.

The two young men are shown sitting close together on a subway train as they browse the web and take pictures.

Cook and Apple have developed more LGBT-friendly outreach both as a company and a brand. The CEO told The Washington Post that he wanted to help show others when he came out in 2015 that being gay "is not a limiter."

Watch the full ad below (skip to 1:53 for a glimpse at the couple).

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