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Heineken's Socially Charged Ad Rights Pepsi's Wrongs


Take some notes, Pepsi.

Although Pepsi's flub with attempting a socially empowering ad is still fresh on everyone's mind, that didn't stop Heineken from giving it a shot.

The beer brand's latest commercial pulls together six strangers with opposing views on climate change, feminism and trans issues. Without any context, they're placed in a room together where they're tasked with building a stool and bar before serving themselves a Heineken. When it's revealed that they stand on opposite sides of the fence about some serious issues, they're given the option to leave or stay and have a beer while discussing said topics.

Where Pepsi missed the mark, Heineken's ad strikes a chord in many hearts during the Trump era. As many of us grapple with the decision of whether or not to delete lifelong friends from our lives over our differences, this short video manages to put people ahead of those differences. So perhaps, the next time you come to a disagreement, crack open a Heineken and talk it out?

Watch the ad, below:

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