1. Guido Barilla, CEO of the popular and very cheap Barilla Pasta line, says he will never make a commercial featuring a gay couple because his company is "traditional." "I would never do (a commercial) with a homosexual family, not for lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role," he said. So, what would Barilla say to gay activists boycotting his product? Probably not much. As he told a radio interviewer yesterday, "If they [gays] like our pasta and our message they will eat it; if they don't like it then they will not eat it, and they will eat another brand."