Two weeks ago, L’Oréal fired transgender model Munroe Bergdorf after she rightfully called out racism and white supremacy in the wake of Charlottesville and the Internet exploded in protest. What should’ve been a celebration of a trans woman of color joining a big-name beauty brand’s diversity initiative became a painful reminder that for brands like L’Oréal, there’s still a desire to capitalize on diversity without confronting the reality that women like Bergdorf face every day. Now, the story has come full circle because Bergdorf was just named the new face of Illamasqua’s Beauty Spotlight.
The beauty brand is no stranger to working with Bergdorf, as they’ve been a longtime supporter of her and have used her in previous campaigns. They also were one of many who expressed their disappointment in L’Oréal for firing Berdorf. In that particular clapback, they said: “In order for our generation to move forward and create a more inclusive society, it’s not just about showing diversity. We must all be free to talk about social issues in a constructive and tolerant way.”
This may not be Bergdorf’s only victory, though. Twitter users are on a campaign to make her the new face of Fenty Beauty, which would obviously be major and, if Twitter could make a Rihanna and Lupita Nyong’o movie happen, anything can happen.