In 2013, Russia passed an "anti-gay" propaganda law that prohibits promoting "non-traditional" sexual relationships. In a terrifying move for civil liberties, the author of the bill argued that the West was forcing its "demonic desires" on the rest of the world, and had to be stopped. Since then, the country has been quick to attack even the slightest suggestion of same-sex love. Now, the Russian governing is coming after Calvin Klein.
The American apparel and underwear brand's latest ads have featured sexual diversity and fluidity, particularly in the visuals for its new fragrance, ck2, and the Calvin Klein Jeans billboard campaign showing a gay couple kissing.
The newest video ad (below) emphasize the hashtag #the2ofus, and show two boys coyishly flirting with each other, inching up to the line of spiling their feelings by showing off segments of the phrase "Do you want to..." tattooed on various body parts.
One other commercial, shot in Puetro Rico by the artist Ryan McGinley, features some pretty intense making out by a heterosexual couple. However, it's the briefiest of touches between two girls and two guys that has prompted the Russian government to conduct a three-week investigation on the the commerical.
If Calvin Klein is found guilty of "promoting gay values," the brand could be forced to pay Russia up to one million rubles (the equivalent of US$ 15,000).
I break the law in #mycalvins.
Watch the commercial, below, and decide if they promote "demonic desires"