Men's Flair offers these smart tips on buying a cologne, or, if you like, a fragrance.
1. Bring friends to judge their reaction. Be sure to test the reaction of your significant other as well. Some colognes smell good in the air, but not on you, while others can even trigger unpleasant memories.
Oh my god...it's coming back to me now...That time in Berlin when I had to change four flat tires in five days...Nothing I did seemed to work...And the faint smell of gardenias and lemongrass hung over the apartment. PAIN!
One more tip: beware of celebrities flogging bottles with their name on it.