The Lincoln Center has launched a new digital suite for diehard fans and casual tourists alike, complete with a redesigned website and two new apps.
The center celebrated the launch of both the Lincoln Center app and the Lincoln Center Tour app at a gala Friday in the David Rubenstein Atrium. Volunteers in pink and blue shirts swarmed the "maestro bar" with mobile devices, showing off the apps to curious visitors. Scrolling through the pages, volunteers showed how the app can be used to buy tickets, order drinks in advance of the show, and access exclusive center content.
"Our mission is to get the best of the performing arts to the broadest audience," said Lincoln Center chairwoman Katherine Farley. "That means digital."
The center partnered with Bloomberg Philanthropies to build the website and apps.
"How many people live on this device?" Lincoln Center public relations chief Mary Caraccioli said to the crowd while holding up her smartphone. "If you're not raising your hand, you're probably lying. (Laughs). We want to reach beyond the Upper West Side, beyond the Eastern time zone--across the globe."
The center app offers an in-depth look into the performances, while the tour app provides a thorough guide to all 11 organizations that make up the Lincoln campus.
Jon Viktor Corpuz, who is playing Prince Chulalongkorn in The King and I, told the gala's attendees that the website and apps help not just visitors, but busy performers as well.
"The website is so convenient," he said. "Between classes and rehearsals, I can check out what's happening around me."
The favorite feature for most? Finding the shortest bathroom lines at intermission.
"Ushers on the floor update the app in real time to let patrons know which bathroom has the shortest wait," one of the maestros said.
The apps are available for download now. Check out the new website here.