In support of the LGBT community and in celebration of Pride Month, Equinox has partnered with Los Angeles based artist, David Flores to create an interactive mural in Brooklyn, London, and San Francisco.
Actress, activist, and noted cover girl Laverne Cox is the campaign's ambassador, serving you Daisy Duke realness at the Brooklyn mural on N 13th & Wythe Ave in Williamsburg.
For every use of the hashtag, #PoweredbyPride, Equinox will donate $1 to the Hetrck-Martin Institute — a charity seeking to foster healthy development for struggling LGBTQ youth — and London's The Pillion Trust.
Click through to see other snaps from Cazwell, Amanda LePore and others putting their powerful pride on display.
@lavernecox: Pride for me is about living authentically, having the courage and power to stand tall spiritually, emotionally and physically in my truth. Join me by sharing what pride means to you, and visiting the @Equinox mural in Williamsburg to share a kiss in support of universal love!’