Although some may have predicted that the name Nasty Pig would keep the brand from having a wider reach, the New York City-based clothing designer—which originally started with a fetish focus but has grown to encompass an entire lifestyle category—has a dedicated following of loyal customers and has managed to market itself to a more mainstream audience (although it retains its cheeky tag line: "fun clothing that gets you laid").
This week, Nasty Pig launched Shred of Hope, an auction of one-of-a-kind "Shredder" T-shirts designed by celebrities and notables, with 100% of the proceeds from the weeklong online auction going to New York City's Ali Forney Center for homeless and runaway LGBT youth.
"I'm so excited to be a part of this project! As a graduate of Ali Forney myself it touches way closer then most would know," King said. "I'm in the middle of searching for design jobs so being hands-on making my Shredder tee in the studio was great timing and inspirational for me. I hope Shred of Hope raises a ton and Ali Forney can continue to grow so we can get more of these young adults a bed to sleep in."
Watch the video below for more information.