Ernest Alexander Debuts E-Commerce and Pop-Up Shop

"Clean design, functionality, craftsmanship are the cornerstones to a modern man's wardrobe."

Ernest (right) and his team.

The shop also offers specially curated items such as grooming products.

This season, the brand is also beginning to offer denim as part of their selection.

"We've always wanted to have a brick and mortar store.  Now that we have expanded our collection and are introducing so many new styles it just made sense to have a venue for customers to try on our goods and see the entire collection in person.  And of course the fact that this is happening right around the holiday season only added more incentive to make our goods more widely available to the public. "

"Being very accessible through the internet has allowed us in many ways to have a much more personal dialogue with our customers, not just in New York but worldwide.  Through out website we are able to showcase our collection in a way that makes sense for our aesthetic, and our entire team is always available to answer any questions.  When you email our customer service, you are speaking directly with me, our designers, merchandisers, people who have a direct connection with the product you are buying." 

"I always design something that I would want to wear.  It makes the design process that much easier, and it gives our goods an honest style and wearability."  

"We wanted to apply the same principles we use when designing and creating our accessories to menswear.  Starting with classic pieces and applying fine detailing"

"It's important to us to focus on really striving for the best fit, and manufacturing with people who have been making shirts and jackets for generations in America."

"Our brand is very much inspired by the city we design and manufacture in.  We wanted a space that reflected that.  The original brick walls and beams that are exposed in our space echoed our use of traditional craftsmanship in our products.  We won't be altering the original space too much, adding rows and racks of our assorted goods, and various tools and sketches that tell the story of our design process."