With the Sochi Olympic Games just days away, the Canadian Institute of Diversity and Inclusion (CIDI), an equality rights organization, wants to remind viewers that the competition has "always been a little bit gay."
Set to Human League's "Don't You Want Me," two lugers thrusting as they prep for a race. In this context, it certainly is homoerotic. (Between that and the bears of the Canadian bob sled team, the Games offer quite a site for gay fans.)
All joking aside, the PSA is meant to create awareness for Russia's anti-gay laws that have sparked controversy ahead of the opening ceremonies. While athletes prepping for competition, it's still unclear just how out competitors will be treated as the local LGBT community continues to struggle.
The CIDI is inviting fans to change their Facebook profile picture to the familiar red equal rights symbol featuring two lugers. Just visit its Facebook page to grab the icon.
Previously in Sochi Olympics PSAs: What happens when gays win gold?