Emmy Rossum to Play Billboard Icon Angelyne in New Limited Series

Jordan Strauss/Invision/AP

Emmy Rossum is set to executive produce and star in a new limited series based on The Hollywood Reporter exposé detailing the real life behind the mysterious Los Angeles billboard icon formerly known only as "Angelyne."

Related | Into the Pink: Angelyne, the 'Most Photographed Celebrity'

Birth name Renee Goldberg, Angelyne became famous in LA for her giant mysterious billboards featuring photo depictions of herself with no other explanation. She'd also drive around Hollywood in an iconic pink Cadillac. Here's what we're talking about:


Let's keep these billboards going up! The link to indiegogo is in the bio! Our new goal is $5,000! cred: @j_moncrief

A post shared by Angelyne (@officialangelyne) on



#angelyne #billboard #80s #1980s #throwback #flashbackfriday #vintage #oldphoto #losangeles #california #pink #corvette

A post shared by Angelyne (@fuckyeahangelyne) on

Then this past August, The Hollywood Reporter discovered the real backstory behind the legend, detailing that she'd been born in Poland in 1950 to Holocaust survivors, who fled to Los Angeles from concentration camps. It was in the City of Angels that Angelyne invented herself as the original girl who was "famous for being famous." 

Now, the exposé, which you can read in full here, is being adapted into a limited series starring Shameless actress Emmy Rossum as Angelyne. She'll produce along with her husband, Mr. Robot creator Sam Esmail. It's currently being shopped around to different networks. 

Esmail's Mr. Robot is currently in its third season at USA, while Shameless is in its ninth at Showtime. Rossum held out on filming to receive equal pay with William H. Macy this year.

"I have always been fascinated by the enigma that is Angelyne," Rossum said in a statement. “At a young age, I can vividly remember staring up at her on a billboard above me and wondering, ‘Who is that woman?’ Gary Baum's investigative journalism has finally unearthed the true, complex identity of the infamous woman who has fascinated Los Angeles for over 30 years. From the moment I read Gary's recent piece, I knew I had to tell this story. It's a poignant and bizarre tale about the hunger for fame, the sexualization of women and the erasing of past traumas.”

Tags: Television

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