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Chipotle Returns to Pride Season With Classic Tagline

Chipotle Returns to Pride Season With Classic Tagline

Chipotle

'¿Homo Estas?'

Pride-goers at major U.S. cities this year will be treated to the sight of a giant hollowed-out burrito full of Chipotle crew members partying on the inside. These crew members, who will be sporting Chipotle swag, including T-shirts that feature a rainbow-wrapped burrito with their classic tagline, "?Homo Estas," will give away buttons that read "I Eat Burritos" and "I Eat Tacos," and coveted buy-one, get-one cards for spectators (yes, that means buy-one, get-one burrito bowls). Want a tee? You can buy a "?Homo Estas?" shirt here, and see Chipotle's parade stops below. Chipotle

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Dennis Hinzmann