In an adorable and diverse montage of couples kissing, embracing, and declaring their love for one another, Teleflora--a flower delivery service from LA--has struck an importantly sweet note. In a bid for business on Valentine's Day, the company produced an ad campaign that's not only sweet but inclusive.
Couples of various ages, races, and sexual orientations all celebrate love throughout the two-minute video that keeps its "buy our flowers" spiel to a minimum. Instead viewers are treated to an ad that focuses on the question: "What is Love?" In response, couples--including both a gay and lesbian couple--celebrate and share moments of first love, marriage, and lasting romance.
Throughout February--especially leading up to Valentine's Day-- Teleflora encourages everyone to share sentiments of love with the hashtag #WhatisLove. Plus, if you're struggling to find the right words, Teleflora is here to help. From February 3 until 13, the Teleflora Love Note Concierge will help tongue-tied (or finger-tied) individuals craft that perfect love note.