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How To Look Like A 2(x)IST Runway Model

How To Look Like A 2(x)IST Runway Model


Aveda experts share their hair styling and grooming tips backstage at the 2(x)IST Spring/Summer runway show

Pictured: Model Julian Naderer (RED), before and after the grooming session; Michelle Combs (bottom right)


"The look of the models this season at 2(x)IST was clean, gentlemanly, and very contemporary," says Michelle Combs, mentor hair stylist at Aveda. "We tried to achieve an effortlessly polished look without making it look stiff and overly styled."

"To get this look, start by spreading a dab of Aveda Men Pure-Performance Grooming Clay ($23, 2.5oz) on clean hair. Create a side part with a fine-toothed comb, and let dry.

"Follow by spraying a little bit of Volumizing Tonic ($18, 3.4fl oz), which will give texture and a matte finish to your hair. With your comb, spread the tonic evenly throughout the hair, cleaning up the side part you've just created.

"Use a blow-dryer with a diffuser attachment to dry your hair while you're combing. You can fiddle with it a little bit, grabbing the hair at the root and pulling back lightly with a brush.

"To make sure everything stays in place, you can spray a small amount of Control Force Firm Hold Hair Spray ($27, 9.1oz). Now, let's move on to skincare!"

SLIDESHOW: 2(x)IST Spring/Summer 2014 - Full Collection


Janessa Pare works her magic on Julian

"Mentalities are changing on makeup for men," says Janessa Pare, global guest make up artist for Aveda. "Men who have to look good for their job aren't afraid of using a little bit of concealer or BB cream to hide small imperfections. And with the right products, you can achieve a natural look that will enhance your complexion unassumingly.

"There are two essentials you should try: a tinted moisturizer and some concealer. In your daily skincare routine, substitute your regular moisturizer with Aveda Inner Light Tinted Moisture ($28, 1.7oz), an eco-friendly lotion with SPF 15 that comes in a variety of tones. Make sure you get the right shade for your skin by testing it on the back of your hand first. Apply the lotion evenly over your face and neck, without forgetting the ears.

"To cover blemishes and redness, follow with a touch of Inner Light Concealer ($18, 0.24oz). Put a small amount on the back of your hand, and use an angle brush to apply the concealer where there's an imperfection. With your finger, dab over the zones where you put the product to blend it in. Think about the top of your ears, too, if they often turn red.

"Applying some Lip Saver ($8.50, 0.15oz) to make sure your lips look smooth. If you have combination skin and you tend to get a bit shiny on the forehead and nose during the day, you can pat the excess sebum off with a sheet of blotting paper or with the back of your hand."

SLIDESHOW: 2(x)IST Spring/Summer 2014 - Full Collection

Michelle Combs, Julian Naderer, and Janessa Pare after hair and makeup

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