Kellan Lutz Loses His Shirt

Your prayers have been answered. The Twilight Saga and Immortals star takes it half off in this new ad for the denim label Dylan George and Abbot + Main. The video is for the label's fall line, California Dreaming. The marketing strategy seems to be working, as you can't take your eyes of his pecsabs jeans. The ad features everything associated with the California endless summer: sandy beaches, clear azure waters, gorgeous shirtless men in the golden sunshine...sorry I've lost my train of thought. The California Dreaming line is out today. Oh, and Kate Upton's in the ad for some reason.

We have the video below.